This might be a little strange, but have you ever felt like you’re destined for greatness?
Not in an egotistical type of way — but simply in a quiet knowing way that you’ve been tapped to contribute something more.
If so, this tight 15-minute presentation can help you create your ultimate VISION of greatness that you were meant to accomplish. V.I.S.I.O.N. is an acronym and the first letter stands for Vulnerable. I think it’s a key point to achieving something more, and I open myself up here in a way that I haven’t in nearly any other speech.
If you know someone that needs this message please share.
The other day, Maverick1000members were asking about book recommendations on our private forum. I typically read 1-2 books per week (minimum) so this forced me to sort out some top recommendations by category.
I’ve always believed your life is changed by the books you read, experiences you create and the people you meet.
Think of this as the start of your Maverick MBA with 6 of the most important categories for evolved enterprises and impactful entrepreneurs in the 21st century.
1) Success Thinking/Foundation
2) Marketing & Sales
3) Strategic Thinking & Innovation
5) 21st Century Orgs & Modern Entrepreneurship
6) Action & Productivity
* * *
My team ended up posting this list twice on 2 different blogs so to keep everything in one and get the full list head over here to my personal blog…(plus there are a few more posts you might find intriguing)
As entrepreneurs, we have the opportunity to transform the world. Individually we drive growth, value-creation and innovation. And collectively one Maverick community of 21st century entrepreneurs can change the way business is played and the rules we use to measure success.
The guiding North Star for our group of Maverick companies is “To Change the Way Business is Played”.
That means changing the “rules” of the game and even how we keep score. And we use ‘play’ very deliberately to incorporate more fun and joy into business as well. That intersection of play and work is getting more and more blurred all the time. And then when you throw in your own core values added to your business you create an integrated whole.
And each one definitely impacts the others…
I’ve always said the more impact you create – the more profits you’ll generate. Or the more joy and happiness created, the more profits you’ll have. These are totally interconnected. You don’t have to hold on to the standard excuse of, “Oh, once we have more profits then we’ll make a bigger impact or create more fun.”
A Potentially Radical Idea…
I have something interesting for you. What if you can focus your team and customers on a compelling and engaging mission that would automatically create a byproduct of more meaning, greater happiness and even a stronger bottom line?
Sounds good, right?
I think you can, and it’s something we are working on with the introduction of our updated 2015 Maverick Mission.
From the top down, each of the mission points hits a piece of what the key aspects of each of the companies is all about – from adventures to greater impact to empowering and transforming entrepreneurs, but it’s not at the expense of profit.
My friend and Maverick1000 member, Robert Hirsch, really helped me think through this process and how each piece supports everything else. For instance, take a look at the first mission point about re-inspiring 1,000,000 entrepreneurs.
This ties directly into our just released 3% Forward movement – with the goal of 1,000,000 entrepreneurs taking the pledge of providing 3% forward to causes or ways that can have a multiplier effect of good.
Then the next one is to Impart 100,000 scholarships. (Part of the way is over-delivering on internally being in alignment with the 3% forward pledge.)
I made a public vow at last year’s Underground® 8 event that we are going to step up and provide 3 scholarships for every educational course/training we sell. This was inspired by the TOMS shoes motto “buy one – give one” but with an even bigger impact. Here’s how it works:
Entrepreneurs or business owners who buy the training programs automatically sponsor 3 educational scholarships, at no extra charge, provided to:
Young entrepreneurs (ages 13-23)
People with disabilities
Returning military veterans
The scholarships will be provided in partnership with highly regarded non-profit partners like NFTE, Dreams for Kids and Wounded Warriors. Aside from just giving away education, we want to make it a bigger benefit by having these scholarship recipients optionally become “virtual interns” to apply what they’ve learned back to their “patron” business. Truly a win-win-win because these scholarship winners will gain in-demand, 21st century skills and real-world experience applying them. Even better, in the long-run this will create a skilled talent pool of providers other entrepreneurs can work with to help them with their businesses too.
[Update: Our first course from Maverick CORE with the 3-for-1 scholarship will be coming out next week! And there are quite a few other surprises and new enhancements like combining on-demand learning with a light-weight project management interface to make it completely action oriented content. No longer will information simply sit gathering dust on a shelf.]
Did you notice something here?
Our team’s focus is on the 100,000 scholarships but as a direct by-product we need to sell 33,333 courses. Those 33,333 courses are where the profits come in on the Maverick MBA educational component of our business units. But the “scorecard” is the 100,000 scholarships. Cool, right?
And this continues down the line. i.e Ignite 1,000 game-changing entrepreneurs – that correlates to our Maverick1000 global network.
A Mission Worth Fighting For… And now for something REALLY exciting.
We’re on a mission, and I need YOUR help to make it happen. My mission is to:
Teach One Million People.
Equip 250,000 Members.
Stop 5,000 Crimes.
and Save 250 Lives.
To reach this goal, I need your help. All I ask that you do is personally recommend the USCCA to your friends, family and relatives. You don’t have to ask them to send us any money or join our association.
If you believe in what we’re doing, I simply ask that you spread the word.
As you can see this directly impacts his business but also creates a significant impact in the world. Tim also received help from our mutual friend, Robert Hirsch, creating this mission.
Rule #9: I will not stop until I have helped 1 Million men and women transformed their lives – physically, financially, or emotionally.
So Why Do This?
There are so many reasons. If your mission is authentic you’ll automatically create more engagement with your team, partners and vendors. Many people mistakenly believe that simply paying employees more equals a greater commitment. That’s wrong. Go read Daniel Pink’s book “Drive” or watch the TED talk because his research shows there are 3 main things that lead to people being intrinsically motivated – Autonomy, Mastery and Purpose.
Once employees have a base level of money or salary for their needs – they are motivated by those 3 areas and “purpose” is served by your bigger mission.
How about customers?
Oh most definitely! You’ll also build stronger ties with your customers and get them recruited to work together with you on these big goals. Plus, it’s been proven that consumers actually have a preference for doing business with companies with strong values and integrated values.
If you haven’t read it, please pick up Reality is Broken by Jane McGonigal or watch her TED talk. It might change the way you think about a few things. One of the big elements of gaming is “keeping score”. So why not create a scorecard that inevitably leads to your success?
Another key insight from the world of gaming is everyone wants to feel like they are part of something bigger than themselves. We’re all wired that way. One of the big takeaways is how much gamers will collaborate together to reach an epic, larger than life goal.
Personally, having a big mission interwoven with your successful financial goals also gives you a bigger reason “why” for what you’re doing in business. And if you want to see why the why is so important, check out Simon Sinek’s TED talk.
So think about your business…is there a big enough and exciting enough mission to attract the right people to you? What’s your why and how does that translate to what you’re sharing with your team and customers or clients?
I used to say “Give Back” was one of the key concepts of the Maverick Entrepreneurs philosophy. (Hell, it says so right here on the cover of my best-selling 34 Rules for Maverick Entrepreneurs book. “Make More Money, Have More Fun and Give More Back”).
I’ve now realized this isn’t quite right.
With my background as a copywriter, I’m pretty careful about most of the words I choose. It’s your words (and even your internal dialogue) that have a tremendous impact on how you think, feel and behalf. By saying the words ‘giving back’ this implies entrepreneurs, like us, have taken something.
Let’s think about that for a second…
I assert that entrepreneurs and businesses can only succeed by providing and delivering value. Period. End of story. It’s simply a universal law. In fact, one of my core values in my very first journal said, “I get rich by enriching others 10x – 100x what they pay me in return.” There’s no other way that it could possibly occur because, in the long run, the marketplace is always self-correcting.
The notion of ‘giving back’ seems to echo an undeserving indebtedness or even guilt for success. Should you begrudge entrepreneurs like Steve Jobs, Richard Branson or Bill Gates for their wealth?
Each one of them created immense value exponentially in proportion to what they’ve received. (And that’s not counting the thousands of jobs, additional utility, new startups piggybacking on their success, etc.)
My friend and mega mansion builder/real estate artist/philanthropist, Frank McKinney, sums it up with a saying he told our Maverick1000 group in Haiti, “We have to be careful not to weaken the strong in order to strengthen the weak.”
At our core, entrepreneurs are simply growth-oriented innovators and value creators. They almost can’t help themselves. Take Bill Gates for instance. Aside from his impact on micro-computing, his greatest contribution going forward will be around the Gates Foundation eradicating disease and driving new educational initiatives.
And he’s not alone. Other billionaires are not content to just “give back”. They’re giving forward by applying entrepreneurial talent, energy and capital to solve some of the biggest issues facing the globe.
But you don’t have to be at the level of a Gates or Branson to make a difference. Today, a group of 21st century maverick entrepreneurs are leading the way to change the way business is played and even the rules by which we keep score.
Who says it’s only about one measurement on your P&L?
Business can become one of the biggest levers for good – while actually being good for business
Look at TOMS shoes. Yes, they’ve been the poster child for creative impact with their “Buy One, Give One” initiatives but it’s for good reason. They’ve created a powerful (and profitable) business model tied directly into doing something that will have a significant impact. And the best part is their customers, retail partners and vendors want to help spread that story driving increased sales.
I love looking at businesses that are doing something that matters tied in with the causes they support in a real, genuine and authentic way. In many cases, you can create a way to automatically give and support causes important to you – creating a win/win/win for everybody. (Spoiler alert: we have a very big announcement coming up with the first ever “3-for-1 Scholarships”.)
Your business can actually flourish because incoming research is proving customers are favorably disposed to doing business with you if there’s an added bonus of philanthropy “baked” in. In fact, I’ve directly seen results of split tests with one of our Maverick1000 members showing a 10% increase in sales because $50 from every sale went to a charity featured. Not only do they sell more products but the cause involved get additional support and exposure.
Entrepreneurs are the lifeblood of growth, adding value and solving many of the problems we’re encountering on a local or global level.
I believe it’s time for a growing group of committed leaders to come together and create a compound effect for positive change from little, maybe even tiny investments. That’s the idea for a new movement we’ve co-founded with an initial group of highly regarded entrepreneurs and thought leaders called “3% Forward”.
The big idea is to designate 3% of your annual sales as your “giving forward” pledge goal. Your 3% can be provided in any combination of money, talent and/or product or service for a cause that matters most to you. It might be a innovative non-profit in education, healthcare, the environment or even investing in new start-ups or micro-entrepreneurship…whatever is most important to you and whatever you think can have a multiplier impact for good would count.
We don’t keep any of these donations and you choose who/how/where and when to directly donate.
If 3% sounds like a lot – remember it doesn’t need to be in a cash donation. You can do it through any combination that adds up to 3% or more – i.e. 2% talent and 1% cash, 2% of product/service and 1% talent, etc.
The 3% Forward Movement Doesn’t Take…
The 3%’er community will introduce you to new ideas, inspiration, best practices and innovative business models for how you can create a bigger impact that also positively buoys your bottom line. (It’s our sneaky plan to make your 3% pledge for each year grow even greater.)
Or if you’re already donating 3% or more – that’s great! We want you to get credit for the good you’re doing by standing with other entrepreneurs proudly bearing the 3% Forward Pledge seal.
I’ve always believed one entrepreneur can change the world…now let’s see what happens when we stand together to create a transformative catalyst for what matters most. And July 3, 2012 marks the start of this “revolution” and it continues every 3rd of the month.
On the heels of my last post – I thought this was a good follow-up.
Last year over the July 4th weekend, we held our first-ever Maverick Family Freedom event. It’s the first time ever Maverick families came together for a long weekend combining totally unique experiences and activities with business sessions for the children and development sessions for the parents. (Note: We’ll be doing this again and the invite-only so if you’d like to be considered please get in contact with our office.)
One of the highlights for parents was an intimate session with best-selling author, Richard Eyre discussing the ‘Entitlement Trap’. It was so well received that I asked Richard to present to the parents I have connections to and share some of his wisdom in the upcoming book by the same name. (Note: You can order it here)
Let me ask you a question:
Do you see yourself creating adversity so your child learns the hard way like you did?
Or, do you have the philosophy that as a successful entrepreneur you ‘made it’ and your kids should reap the reward and be given everything?
I bet you fall on one side or another, just like a recent audience of entrepreneurs was firmly split 50/50 down the middle. But then how about this follow-up question…
Do you think this outlook will negatively impact the relationship with your child?
After that pointed question, everyone’s hand in the room shot up!
One of our greatest fears is that because of our success we’ll have kids who grow up to be spoiled, entitled brats! Children who think everything and every opportunity should be handed to them without much effort on their part.
Quite frankly children who think they should have whatever they want, and whatever their friends have–and that they should have it NOW, and without having to work for it–are getting caught in an Entitlement Trap that destroys their initiative and motivation, undermines their respect, and ill prepares them for adulthood.
A sense of entitlement is the polar opposite of a sense of responsibility.
In fact, polls show the entitlement mentality is the #1 biggest problem facing parents today!
The antidote is something the Eyres have developed called the “family economy” where kids choose, earn, save, and budget, and where they begin to feel the pride of real ownership of their spending money, their toys, their clothes, their electronic gadgets….and where this same perception of ownership and responsibility can spread to their grades, their choices, their goals, and their values.
THE ENTITLEMENT TRAP is the road map to get families (and kids) from entitlement to responsibility.
Please make sure you join us because this is the only live call I plan on doing with Richard on this subject.
Here’s the deal, I think this information is so valuable I am making this call available to you absolutely free (except for long distance charges). You just need to register to lock-in your spot and get the special phone number and PIN. The lines are limited so if you want in — please register immediately.
Don’t worry there’s nothing to buy though from the conversations I’ve had with Richard, you should order his new book The Entitlement Trap. I’m simply a entrepreneurial parent who is concerned about how to raise my children and I know this information will be invaluable to other smart parents.
About Richard Eyre: Richard and his wife, Linda, are the best selling authors of numerous work/family balance and parenting books, one of which, “Teaching Your Children Values” became the first parenting book in fifty years (since Dr. Spock’s Baby and Child Care) to reach #1 on the New York Times bestseller list. They are the premier experts in helping parents raise independent and entrepreneurial children. Richard’s programs have received numerous celebrity accolades:
“Linda and Richard Eyre continue to reach out to parents with sage advice on nurturing the family’s value system.” — Dr. Phil
“…. proven methods for teaching values to children. ..”—Oprah
“…Magnificent messages. … They walk their talk and have such practical, realistic ideas to help us in our families, in our life-balance, and in building values deep inside our own lives.”— Stephen Covey
“Richard and Linda are the original creators and an ongoing integral part of ypo’s most highly rated seminar “raising responsible children”. They have truly changed the lives of those who change the world by teaching their common sense, value based lessons of parenting that truly make a difference. My wife and I have used their techniques for years now and they really work!” – Shep Moyle, International president, YPO (Young Presidents Organization)
“I have long appreciated Richard Eyre’s writing and his solid orientation to family values.”— Bill Marriott, CEO Marriott Corp.
For the last 6 months or so, Missy and I have been playing a game lately with Zack (6) and Zoe (4) called “3 favorite things”.
It was inspired a little bit by a mentor, Dan Sullivan from Strategic Coach. One of Dan’s guiding principles is protect the confidence of entrepreneurs by having a positive focus and reflecting on what is going well. This way you automatically set up the brain to look for additional things going right. You actually create a positive, virtuous circle instead of always constantly thinking about what is going wrong in your life.
So what we do is at night before the kids go to bed is have them tell us their 3 favorite things from the day. In their minds, they love it since they get to stall bedtime an extra 5 minutes or so but it does a lot more than that. Really they’re focusing on being grateful and setting up positive emotions and expectations for the next day. It’s fun (and rewarding) to see what kind of things make it to the list, especially if one of the items includes an activity we did with them. (i.e. playing street hockey outside or going skating. You get a sense that you’re making an impact on their lives.
Now for 2012 I want to step up their “hidden” entrepreneurial education and grooming even more. I’ve been inspired a bit by Ben Franklin and his 13 virtues he used over his lifetime to shape and craft himself into one of the most distinguished individual in history who had a profound affect on this country.
From Wikipedia –
Franklin sought to cultivate his character by a plan of 13 virtues, which he developed at age 20 (in 1726) and continued to practice in some form for the rest of his life. His autobiography lists his 13 virtues as: 1. “Temperance. Eat not to dullness; drink not to elevation.” 2. “Silence. Speak not but what may benefit others or yourself; avoid trifling conversation.” 3. “Order. Let all your things have their places; let each part of your business have its time.” 4. “Resolution. Resolve to perform what you ought; perform without fail what you resolve.” 5. “Frugality. Make no expense but to do good to others or yourself; i.e., waste nothing.” 6. “Industry. Lose no time; be always employ’d in something useful; cut off all unnecessary actions.” 7. “Sincerity. Use no hurtful deceit; think innocently and justly, and, if you speak, speak accordingly.” 8. “Justice. Wrong none by doing injuries, or omitting the benefits that are your duty.” 9. “Moderation. Avoid extremes; forbear resenting injuries so much as you think they deserve.” 10. “Cleanliness. Tolerate no uncleanliness in body, cloaths, or habitation.” 11. “Tranquility. Be not disturbed at trifles, or at accidents common or unavoidable.” 12. “Chastity. Rarely use venery but for health or offspring, never to dullness, weakness, or the injury of your own or another’s peace or reputation.” 13. “Humility. Imitate Jesus and Socrates.”
Franklin did not try to work on them all at once. Instead, he would work on one and only one each week “leaving all others to their ordinary chance”. While Franklin did not live completely by his virtues and by his own admission, he fell short of them many times, he believed the attempt made him a better man contributing greatly to his success and happiness, which is why in his autobiography, he devoted more pages to this plan than to any other single point; in his autobiography Franklin wrote, “I hope, therefore, that some of my descendants may follow the example and reap the benefit.”
I thought about incorporating the 12 keys into a fun, interactive game that we play each week (while taking 4 weeks off because of travel, vacations, etc) The name, of course, for our family would be “12 Silver Keys”. 😉
Here are the 12 keys Missy and I talked about:
Learning & Growth
Adventure & Exploration
Happiness, Joy & Fun
Going the extra mile
I thought we’d start the week with a Sunday family dinner and (re)introducing the key for that week and giving examples in a way that fit their comprehension level. So responsibility for a 6 and 4-year old might mean picking up their clothes and putting them in their hamper before showers. Or picking up their toys once they finish playing.
Then at bedtime each night we (Missy & Yanik) would also share what we did with that value and then the kids would tell what they’ve done that day to earn a key. And for each one (max 3) they’d get a real silver (plated) key. At the end of the week, on Friday we’d have another family dinner to talk about the value again and present the pirate’s chest.
Here’s the fun part! All the of keys the kids had collected could be used to open up the chest. We can control how many keys would actually unlock the chest. So sometimes they’d have to, potentially, wait weeks to unlock the treasure chest. And inside the treasure chest we’d put 2 items so there wouldn’t be a mass fit if Zack opened the lock and Zoe didn’t.
A treasure chest with keys isn’t that much and would be a fun interactive element. I’ve found some here
I wanted to create a conversation about this ‘game’ before we start with other entrepreneurs who are interested in raising their kids to be more empowered, independent and innovative. (In fact, that’s exactly why we run a 1x/year Family Freedom event in Park City, UT over 4th of July.)
Kiva.org is the world’s first peer-to-peer online micro-lending website. Kiva.org allows individuals to lend as little as $25 to entrepreneurs in the developing world, providing affordable capital to start or expand a small business. In just a little more than 4 years Kiva has helped loan out over $100M and connected thousands of people across 120+ countries.
Jessica brings a fresh perspective on “Conscious capitalism” and how you can apply it to your own personal life and business. Quite frankly, I really see a shift in the way business is done and it’s more than just one focus on the bottom line. That’s why I was so excited for the timing of her presentation at the Underground back in 2010. (Note: If you are not signed up for Underground 8 – don’t miss the early-bird deadline). What do you think of her ideas and presentation – drop a comment below.
Internet Industry Pioneer, Serial Entrepreneur and NHL Washington Capitals team Owner Ted Leonsis reveals…
Most people have it completely backwards…
We think if we can just be successful in business, we’ll be happy. But all too often we see this isn’t the case — AT ALL. There are plenty of miserable rich people — you probably even know some.
There’s another theory though — Being Happy Leads To More Success!
Wishful thinking? Not according to Ted Leonsis!
At age 27, Ted was a multi-millionaire. Yet, when he found himself face to face with his own mortality in a near-death experience, he came to an unsettling realization: he was rich and successful, but he wasn’t happy. From that moment on, Ted dedicated his life to achieving true and lasting happiness. He wrote a list of 101 goals that he thought would make him happy, and developed a plan to achieve them.
In fact, Ted credits the pursuit of happiness with his own success. And we’re talking BIG SUCCESS here. Ted Leonsis is an Internet industry pioneer who helped build AOL into a global phenomenon. He is a serial entrepreneur who has built and sold multiple successful businesses over three decades, culminating with the recent sale of Revolution Money to American Express for $300M+. Plus, he’s the owner of two successful sports franchises, including my favorite team, the Washington Capitals.
I’m totally stoked that Ted has agreed to let me grill him about how we can implement his “happiness first” strategies in our own lives and businesses! Among the topics we’ll discuss are:
The 6 principles of happiness — and how they make success almost inevitable!
How success follows happiness (not the other way around)
The importance of having a “double bottom line” and how you really can do well by doing good.
How to add texture, balance and context to your success.
How to recognize and avoid “over-indexing” in your business.
The power of a “Life List” (just like my own “Big List”)! What’s on Ted’s list and what should be on your list.
Why you absolutely MUST identify and act on your “Higher Calling”!
For the brand new opening of the Maverick MBA blog – I couldn’t think of a better way to start this off than with one of my personal heroes, Sir Richard Branson. This meaty video was shot on Sir Richard’s private island, Necker, with my good friends, Joe Polish and Marie Forleo.
Certainly my biggest business hero from the way he runs multiple companies to his own sense of adventure. It’s been incredible to spend significant time with Richard on his private island, Necker Island.
Every time I’m with Richard I marvel at how in the moment he is. He seems very relaxed and always spends serious one-on-one time with the person he’s speaking to. I also love the way he says “YES” to projects and adventures. While on Necker the second time around, Tellman Knudson, asked him to marry off Jodie and him. The impromptu weeding was set-up with Richard being Tellman’s best man. It was great! I’ve seen Richard say yes to new projects pitched his way over a rum punch.
Note: If you’re a highly successful entrepreneur who wants to create an impact – you may qualify to attend our annual Necker Island Maverick Experience with Sir Richard Branson. You can get placed on the wait list here.
From Richard, I’ve really picked up how his fingerprints are prominent on so many of his businesses. That culture of being “cheeky” is found throughout. In fact, I had the chance to read a branding manual for Virgin group and that’s exactly what they talk about it in there.
Another point I saw in action was his social consciousness. Founding Virgin Unite and using the power of entrepreneurship and innovative thinking to solve societal problems has been inspiring. In fact, the last time we were on Necker I wrote down this quote that stuck with me, “If you are going to make a difference you have to work hard at making a difference.”
Virgin Unite is the non-profit foundation of the Virgin Group. They unite people to tackle tough social and environmental problems in entrepreneurial ways. As the overheads of Virgin Unite are covered by Richard and the Virgin Group 100% of additional donations go to the front line where they are needed the most, for example, to support young entrepreneurs in South Africa, or homeless teenagers all over the world, or to stop young girls from suffering with fistula.
We support Virgin Unite, please get on board and do the same at http://www.VirginUnite.com. Still need to be inspired? You can join Virgin Unite and Richard for their incredible leadership gatherings around the world.