In the interview you’ll discover: The unintended origin story of Groupon. The wild ride of massive growth, from 0 to 10,000 employees. The true concept and value of an MVP approach in business. Key insight into why Groupon needed to grow fast or fail. About Andrew Mason Andrew Mason is an American businessman and entrepreneur.30
In today’s ultra-transparent and interconnected world, it’s worth paying attention to how you can create super fans and get brand advocates working for you. Your ultimate goal is for your customers to identify so strongly with your brand that they’d actually want to tattoo it on their bodies (think Harley-Davidson, Jack Daniels, and Apple). What30
What if you could instantly position, present or promote anything (a product, idea or deal) by taking advantage of how our minds really work? And what if that method had been proven to raise $400M? Would you pay attention? Hopefully your answer is “Hell Yes!” My #1 book for 2011 has got to be “Pitch30
