16 – 9 Ways To Make your Headline Stronger and Headline Brainstorm/Critique

9 ways to make a headline stronger – 9:30
Headline Brainstorm/Critique 12:00

Resources: Manual 2

15 – Intro to Headlines and 38 Surefire Headline Formulas

Headline Appeals 7:00
27 Proven and Tested Headline Words 7:45
38 Surefire Headline Formulas 9:50

Resources: Manual 2

14 – Public Domain Goldmine Launch Continued and Q&A

Q&A – 11:35

Resources: Manual 1

13 – Public Domain Goldmine Launch

PublicDomainGoldmine SalesLetter – 12:36

Resources: Manual 1

12 – Q&A

Is the more copy you put on your site, the better?

offer deluxe first then drop down to basic
if more than 65% is taking the deluxe over the basic you should create another level increasing it by another 50%

Resources: Manual 1

11 – Copy Formulas Continued and Q&A

Resources: Manual 1

10 – Copy Formulas Continued

It’s not your fault
Rallying Against a Common Enemy
FEAR
Mr. X

Resources: Manual 1

09 – Product Release

Info Product Release 00:08
Release #1: Doctors 00:19
Release #2: Underground DVDs 04:28
Adding Revenue 16:47
Building your List 17:15
Forced Opt-in 18:45
Pop-ups 22:49
Point of Transaction Additions 24:45
Follow-up confirmation Emails 28:15
Nut & Bolts 31:45
Operations 31:49
Legal 38:39
Copyright and IP Violations 40:06
Advanced Secret #2: Trojan Horse 42:50
Different Format 43:45
Sequels, Updates, Compilation, Niching & Renaming 44:03
Good/Better/Best 45:17
Competing Against Yourself 46:12
‘Godfather’ position 48:13
Successful Product Expansion Matrix 51:59

09 – Motivator 9-11 and Copy Formulas

Motivator #9 – Contrast
Motivator #10 – Reciprocation
Motivator #11 – Commitment and Consistency

Copy Formulas
Pain Solution
I’m mad as hell
I’m just like you, does this sound familiar
Answering Objections
What this is NOT
Setting the Criteria
Reasons Why ____
WIll You Do Me A Favor?/Help me win a Bet

Resources: Manual 1

08 – Swipe File Handout and 11 Hidden Motivators (1-8)

The 11 Hidden Psychological Motivators To Maximum sales
Motivator #1 – Stories
Motivator #2 – Reason Why
Motivator #3 – Specificity
Motivator #4 – The Truth
Motivator #5 – Curiosity
Motivator #6 – Authority
Motivator #7 – Scarcity

Resources: Manual 1