21 – Closes, Copy Connectors, P.S’s, and Little Points That Make A Big Difference In Your Copy

Copy Connectors – 7:10
P.S’s – 9:00
Little Points that Make a Big Difference in your copy – 20:59

Resources: Manual 2

20 – Guarantees Continued

Resources: Manual 2

19 – Building Proof Cont., Bullets, and Guarantees

Bullets – 10:15
Guarantees – 26:00

Resources: Manual 2

18 – 17 Proven Ways to Start Your Copy and Building Proof & Overcoming Skepticism

17 Proven Ways to Start Your Copy – 1:00
Building Proof and Overcoming Skepticism – 9:50

Resources: Manual 2

17 – Headline Brainstorm/Critique Continued

Resources: Manual 2

16 – 9 Ways To Make your Headline Stronger and Headline Brainstorm/Critique

9 ways to make a headline stronger – 9:30
Headline Brainstorm/Critique 12:00

Resources: Manual 2

15 – Intro to Headlines and 38 Surefire Headline Formulas

Headline Appeals 7:00
27 Proven and Tested Headline Words 7:45
38 Surefire Headline Formulas 9:50

Resources: Manual 2

14 – Public Domain Goldmine Launch Continued and Q&A

Q&A – 11:35

Resources: Manual 1

13 – Public Domain Goldmine Launch

PublicDomainGoldmine SalesLetter – 12:36

Resources: Manual 1

12 – Q&A

Is the more copy you put on your site, the better?

offer deluxe first then drop down to basic
if more than 65% is taking the deluxe over the basic you should create another level increasing it by another 50%

Resources: Manual 1