{"id":186,"date":"2015-10-18T15:39:32","date_gmt":"2015-10-18T15:39:32","guid":{"rendered":"https:\/\/maverickmba.com\/members\/?p=186"},"modified":"2015-12-18T05:57:33","modified_gmt":"2015-12-18T05:57:33","slug":"01-overview-research-product-awareness-continuum-scale-47-compelling-offers-1-10","status":"publish","type":"post","link":"https:\/\/maverickmba.com\/members\/01-overview-research-product-awareness-continuum-scale-47-compelling-offers-1-10\/","title":{"rendered":"01 &#8211; Overview, Research, Product Awareness Continuum Scale, 47 Compelling Offers (1-10)"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/45734873?title=0&#038;byline=0&#038;portrait=0&#038;color=c9ff23\" frameborder=\"0\"  width=\"816\" height=\"465\" ><\/iframe><\/p>\n<p>Intro to Copywriting (Why It&#8217;s The Single Most Important Skill) &#8211; 3:54<br \/>\nResearch &#8211; 4:50<br \/>\nCopyWriters Questionnaire -14:15<br \/>\nCompetitive \u2018GAP\u2019 Spreadsheet &#8211; 15:00<br \/>\nProduct Awareness Continuum scale &#8211; 16:10<br \/>\nCompelling Offer, Hook, Or Big Idea &#8211; 23:08<br \/>\n47 Compelling Offers List &#8211; 26:30<\/p>\n<ul>\n<li>Free Information\/report\/starter kit, demo, etc<\/li>\n<li>Free with absolutely no strings attached<\/li>\n<li>Free Trial converts to monthly billing or payment of product after X number of days<\/li>\n<li>Free Shipping<\/li>\n<li>Hold your check<\/li>\n<li>Time Deadline<\/li>\n<li>Limited number of units available<\/li>\n<li>Bonus Overload &#8211; stacked bonuses<\/li>\n<li>Early Bird bonus tied to specific response date<\/li>\n<li>Highly-desired and must-have premium &#8211; cartoon, mousepad, coffee mug<\/li>\n<\/ul>\n<p><strong>Resources:\u00a0<strong id=\"internal-source-marker_0.9158904999494553\"><a title=\"Manual 1\" href=\"https:\/\/maverickmba.com\/members\/Workbook\/workbook1.pdf\" target=\"_blank\">Manual 1<\/a><\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intro to Copywriting (Why It&#8217;s The Single Most Important Skill) &#8211; 3:54 Research &#8211; 4:50 CopyWriters Questionnaire -14:15 Competitive \u2018GAP\u2019 Spreadsheet &#8211; 15:00 Product Awareness Continuum scale &#8211; 16:10 Compelling Offer, Hook, Or Big Idea &#8211; 23:08 47 Compelling Offers List &#8211; 26:30 Free Information\/report\/starter kit, demo, etc Free with absolutely no strings attached Free [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[15],"tags":[],"class_list":{"0":"post-186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-course","7":"entry"},"acf":[],"_links":{"self":[{"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/posts\/186"}],"collection":[{"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":5,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":1850,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/posts\/186\/revisions\/1850"}],"wp:attachment":[{"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maverickmba.com\/members\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}