Session #2: CAUSE
True entrepreneurial satisfaction comes from being a part of something that’s bigger than you or your business. It’s the BIG WHY… your life’s purpose and reason for being.
This is how to connect with your true calling and a long-term business mission that fuels your passion…
Homework : Cause
Here’s your homework from Session #2. (open attached PDF at bottom of post)
Post your homework from Lesson 2 here for feedback from Yanik and your fellow Evolved Enterpris’ers. (If you want to keep something absolutely secret don’t post it here – however in my experience it’s not the idea but the execution, passion, leverage, resources, network, distribution and everything else around it that makes it work. So don’t fret.)
Let’s keep this positive and engaging if you’re helping others. We’re all here to keep evolving and growing.
You don’t have to finish all the homework to post – just post anything you finish.
Here are some additional clarifying notes and resources for the homework –
Homework #2.1: Origin Story or Creation Story
- How did your business start?
- Why did you start it?
- What’s the story?
This should be easy. We often neglect to share our creation story with everyone. It’s a connection piece and keep sharing it even if you’re sick of it. We’re going to use this for different pieces in your Evolved Enterprise.
Homework #2.2: Journal Questions
- What would you do even if you knew if would fail?
- What would your 111-year old self tell you is your greatest contribution?
Don’t edit and don’t rationalize. Simply write. Don’t even worry what you’re writing if it makes sense, seems reasonable, etc. Who cares? Connect to your heart here. And try with your dominant hand and alternate hand.
Homework #2.3: 25 Reasons Why
The more reasons we have to do something the more powerful our resolution and commitment. Plus the more you continue digging deeper you’ll find the most profound answers. Watch the video here of Maverick member, Joe Mechlinski, sharing this exercise.
Homework #2.4: 5-10 Drafts of Your Mission
Your mission is your guiding north star. You do not need to reach it but it will guide you in every interaction. Here are some examples:
- Changing the way business is played
- Make healthy food more convenient than junk food
- Help feed 200 million hungry children
- We share the Zingerman’s Experience Selling food that makes you happy Giving service that makes you smile In passionate pursuit of our mission Showing love and caring in all our actions To enrich as many lives as we possibly can
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