02 – 47 Compelling Offers List Continued (11-23)

11. TFN – Till further notice or until forbid
12. Mystery Gift
13. Basic/Deluxe or Good/Better/Best
14. Multiple Credit Cards
15. Easy Pay Options (Monthly Payments)
16. The more you buy – the more save. Tiered discount based on amount purchased
17. Double Triple your money back
18. Discount
19. Sale driven by reason why (event or situation)
20. Trade-in or discount for upgrade
21. Premium
22. Upsells/Cross-sells
23. Money back guarantee plus penalty
 
 
 
Resources: Manual 1

02 – Info Marketing Research pt 2 & Marketing Concepts

Best Selling Information Products Topics 00:00
Section II: Info Marketing Concepts 02:19
Formulating the Big Idea or “Hook” 02:30
Why do you need a big idea? 02:47
5 ways to formulate the BIG Idea 03:35
#1 Give them the FISH! 03:50
#2 Make it specific 08:50
#3 Go the opposite direction 11:23
#4 Move to a new application 12:53
#5 Being First 13:57
Mind Mapping 15:58
Bonuses & Offer 21:10
Bonuses 22:09
Titles 28:46
Creation Secrets 31:02
Leverage 31:05
Info products Creation Tips 33:12
Joint Ventures 39:43
Joint Businesses Case Study #1 40:34
Joint Businesses Case Study #2 41:46
Joint Businesses Case Study #3 42:35
Keys to a successful joint venture & partnership 43:15
Splitting up the Dough 44:10
Choosing your partners 46:42
Public Domain Myths 59:05
So what exactly is Public Domain? 59:35
Public Domain Cheat Sheet 1:00:31
Finding Public Domain Info 1:01:02
Online Book Search 1:01:31
Successful Public Domain Examples 1:01:55

01 – Overview, Research, Product Awareness Continuum Scale, 47 Compelling Offers (1-10)

Intro to Copywriting (Why It’s The Single Most Important Skill) – 3:54
Research – 4:50
CopyWriters Questionnaire -14:15
Competitive ‘GAP’ Spreadsheet – 15:00
Product Awareness Continuum scale – 16:10
Compelling Offer, Hook, Or Big Idea – 23:08
47 Compelling Offers List – 26:30

• Free Information/report/starter kit, demo, etc
• Free with absolutely no strings attached
• Free Trial converts to monthly billing or payment of product after X number of days
• Free Shipping
• Hold your check
• Time Deadline
• Limited number of units available
• Bonus Overload – stacked bonuses
• Early Bird bonus tied to specific response date
• Highly-desired and must-have premium – cartoon, mousepad, coffee mug

Resources: Manual 1

Introductions & Info Marketing Research & Idea Generation – Part 1

Introductions 0:00 – 45:57
Lies and Myths About Selling Information Online 46:00
7 reasons why info products are my favorite 47:00
50,000 foot view of the business 48:21
Section 1 Info marketing Research & Idea Generation 56:04
Ideas (Inside You) 1:00:00
Ideas (Outside You) 1:03:00
Marketplace Characteristics 1:09:00
Research 1:12:00
Analyze Marketplace 1:23:00