01 – Overview, Research, Product Awareness Continuum Scale, 47 Compelling Offers (1-10)

Intro to Copywriting (Why It’s The Single Most Important Skill) – 3:54
Research – 4:50
CopyWriters Questionnaire -14:15
Competitive ‘GAP’ Spreadsheet – 15:00
Product Awareness Continuum scale – 16:10
Compelling Offer, Hook, Or Big Idea – 23:08
47 Compelling Offers List – 26:30

• Free Information/report/starter kit, demo, etc
• Free with absolutely no strings attached
• Free Trial converts to monthly billing or payment of product after X number of days
• Free Shipping
• Hold your check
• Time Deadline
• Limited number of units available
• Bonus Overload – stacked bonuses
• Early Bird bonus tied to specific response date
• Highly-desired and must-have premium – cartoon, mousepad, coffee mug

Resources: Manual 1

Introductions & Info Marketing Research & Idea Generation – Part 1

Introductions 0:00 – 45:57
Lies and Myths About Selling Information Online 46:00
7 reasons why info products are my favorite 47:00
50,000 foot view of the business 48:21
Section 1 Info marketing Research & Idea Generation 56:04
Ideas (Inside You) 1:00:00
Ideas (Outside You) 1:03:00
Marketplace Characteristics 1:09:00
Research 1:12:00
Analyze Marketplace 1:23:00