07 – Affiliate Marketing pt 2

Advanced Affiliate Secret #1: “Dead End Links” 12:44
“Dead End Links” 13:00
Next Generation “Dead End Links” 14:09
Glazer-Kennedy “Inner Circle” Affiliate Program 15:38
Lessons After Year One 17:40
Valentine’s Day Promo 18:20
Advanced Affiliate Secret #2: “Naked Links” 20:43
Advanced Affiliate Secret #3: Viral Ebooks 21:47
Unusual (Yet High Traffic) Online Promotion Secret #1: Amazon.com 26:08
Backdoor to Amazon.com 27.22
Amazon.com Advantage Program 31:05
Amazon.com Advantage Program Secrets 31:40
Unusual (Yet High Traffic) Online Promotion Secret #2: eBay.com 35:21
Promotion Offline 52:38
Space Advertising 53:15
Direct Mail 1:06:33
Space Advertising 1:13:11

06 – Windshield Repair Cont and EZ Catering System

Mindmap Exhibit 3 – EZ Catering System 5:28

Resources: Manual 1

06 – Info Marketing Information and Affiliate Marketing pt1

Section III: Info Marketing Promotion 00:00
Traffic Online 00:08
Pay-per-clicks 00:46
Ezine Ads 09:11
Organic Search 10:57
Ezine Articles 25:30
Ezine Article Directories 27:00
Viral Marketing 28:00
Getting Hundreds (even thousands) of “Salespeople” working for you 32:23
Affiliate Software 34:12
Important Features 36:12
Affiliate Programs Secrets Revealed 44:47
Affiliates are “LAZY” too 45:09
Opening up your Affiliate Program to the World 45:29
A Big Warning About your affiliate program 47:51
Recruiting Top Affiliates 48:56

05 – Mindmapping Exhibits- Credit Card Crisis and Windshield Repair

Mindmap exhibit 1 – credit card crisis guide 6:48
Mindmap Exhibit 2 – Windshield Repair 24:00

Resources: Manual 1

04 – Mindmapping

Q&A: Is there a risk of doing too good of an offer? – 0:00
Q&A: If you are writing for the internet, which is international, is there any language that you should be aware of to avoid alienating someone? – 1:08
How to Mindmap – 2:42

Resources: Manual 1

04 – Marketing Concepts pt3

Newsletter 00:00
Newsletter Secrets 01:16
Special Sales 21:30
Tools for others 25:53
CD Roms 30:20
Coaching/Protege 31:37
Case Study: Internet Apprentice Program 33:00
Flow Chart of Internet Apprentice Program 34:51
Mastermind 40:10
Area Exclusive 1:04:51
LIVE Events – Workshops 1:13:58
LIVE Events – Customer Appreciation 1:20:02
LIVE Events – Big Events 1:37:14

03 – Marketing Concepts pt2

Packaging Information Products 01:28
E-books 02:22
Viral e-books 03:07
Membership sites 03:33
Templates & Tools 07:13
Audio/Video 08:27
Directories/Databases 10:54
Online Learning 12:24
Software/Scripts 13:38
eClass 24:03
Manuals/Reports/e-Books 45:09
Audio/Video 45:32
Teleconferences 46:18
Home study Course 53:03
Why multiple modalities? 53:09
Possible Components of Big Package 1:11:49

03 – Compelling Offers List Continued (24-47)

24. Different pricing based on customer’s promise of action (i.e for testimonial or referral)
25. Different pricing based on deadlines (early bird pricing – used for seminars, etc)
26. Multiple discounts based on membership level, prior purchases, etc
27. Pay no money now – deferred payments
28. Graduated payments – ramped up payments
29. Price increase pending
30. 2 for 1 or 3 for 1
31. $1.00 Offer or 1 cent offer
32. Yes/No/Maybe
33. Introductory or Charter offer
34. Sweepstakes/Contest
35. “Beat the Clock” – 1st 100 orders @ $x, 2nd 100 orders @ $xx, etc.
36. License for multiple units
37. Customers birthday or anniversary deal
38. Special for particular niche or profession
39. Force continuity – you can’t buy ‘x’ without automatically signing up for ‘y’
40. Lifetime membership or subscription
41. Flip the offer – bonus first then main product/service as afterthought
42. Pre-sell
43. Deposit or down payment on future event or product
44. Marketing test for price reduction
45. Beta Testers Wanted
46. Funny Money
47. Advance notice

Start of questions – 27:00
Q&A Audience asking Yanik Questions

Resources: Manual 1

02 – 47 Compelling Offers List Continued (11-23)

11. TFN – Till further notice or until forbid
12. Mystery Gift
13. Basic/Deluxe or Good/Better/Best
14. Multiple Credit Cards
15. Easy Pay Options (Monthly Payments)
16. The more you buy – the more save. Tiered discount based on amount purchased
17. Double Triple your money back
18. Discount
19. Sale driven by reason why (event or situation)
20. Trade-in or discount for upgrade
21. Premium
22. Upsells/Cross-sells
23. Money back guarantee plus penalty
 
 
 
Resources: Manual 1

02 – Info Marketing Research pt 2 & Marketing Concepts

Best Selling Information Products Topics 00:00
Section II: Info Marketing Concepts 02:19
Formulating the Big Idea or “Hook” 02:30
Why do you need a big idea? 02:47
5 ways to formulate the BIG Idea 03:35
#1 Give them the FISH! 03:50
#2 Make it specific 08:50
#3 Go the opposite direction 11:23
#4 Move to a new application 12:53
#5 Being First 13:57
Mind Mapping 15:58
Bonuses & Offer 21:10
Bonuses 22:09
Titles 28:46
Creation Secrets 31:02
Leverage 31:05
Info products Creation Tips 33:12
Joint Ventures 39:43
Joint Businesses Case Study #1 40:34
Joint Businesses Case Study #2 41:46
Joint Businesses Case Study #3 42:35
Keys to a successful joint venture & partnership 43:15
Splitting up the Dough 44:10
Choosing your partners 46:42
Public Domain Myths 59:05
So what exactly is Public Domain? 59:35
Public Domain Cheat Sheet 1:00:31
Finding Public Domain Info 1:01:02
Online Book Search 1:01:31
Successful Public Domain Examples 1:01:55