05 – Mindmapping Exhibits- Credit Card Crisis and Windshield Repair

Mindmap exhibit 1 – credit card crisis guide 6:48
Mindmap Exhibit 2 – Windshield Repair 24:00

Resources: Manual 1

04 – Mindmapping

Q&A: Is there a risk of doing too good of an offer? – 0:00
Q&A: If you are writing for the internet, which is international, is there any language that you should be aware of to avoid alienating someone? – 1:08
How to Mindmap – 2:42

Resources: Manual 1

04 – Marketing Concepts pt3

Newsletter 00:00
Newsletter Secrets 01:16
Special Sales 21:30
Tools for others 25:53
CD Roms 30:20
Coaching/Protege 31:37
Case Study: Internet Apprentice Program 33:00
Flow Chart of Internet Apprentice Program 34:51
Mastermind 40:10
Area Exclusive 1:04:51
LIVE Events – Workshops 1:13:58
LIVE Events – Customer Appreciation 1:20:02
LIVE Events – Big Events 1:37:14

03 – Marketing Concepts pt2

Packaging Information Products 01:28
E-books 02:22
Viral e-books 03:07
Membership sites 03:33
Templates & Tools 07:13
Audio/Video 08:27
Directories/Databases 10:54
Online Learning 12:24
Software/Scripts 13:38
eClass 24:03
Manuals/Reports/e-Books 45:09
Audio/Video 45:32
Teleconferences 46:18
Home study Course 53:03
Why multiple modalities? 53:09
Possible Components of Big Package 1:11:49

03 – Compelling Offers List Continued (24-47)

24. Different pricing based on customer’s promise of action (i.e for testimonial or referral)
25. Different pricing based on deadlines (early bird pricing – used for seminars, etc)
26. Multiple discounts based on membership level, prior purchases, etc
27. Pay no money now – deferred payments
28. Graduated payments – ramped up payments
29. Price increase pending
30. 2 for 1 or 3 for 1
31. $1.00 Offer or 1 cent offer
32. Yes/No/Maybe
33. Introductory or Charter offer
34. Sweepstakes/Contest
35. “Beat the Clock” – 1st 100 orders @ $x, 2nd 100 orders @ $xx, etc.
36. License for multiple units
37. Customers birthday or anniversary deal
38. Special for particular niche or profession
39. Force continuity – you can’t buy ‘x’ without automatically signing up for ‘y’
40. Lifetime membership or subscription
41. Flip the offer – bonus first then main product/service as afterthought
42. Pre-sell
43. Deposit or down payment on future event or product
44. Marketing test for price reduction
45. Beta Testers Wanted
46. Funny Money
47. Advance notice

Start of questions – 27:00
Q&A Audience asking Yanik Questions

Resources: Manual 1

02 – 47 Compelling Offers List Continued (11-23)

11. TFN – Till further notice or until forbid
12. Mystery Gift
13. Basic/Deluxe or Good/Better/Best
14. Multiple Credit Cards
15. Easy Pay Options (Monthly Payments)
16. The more you buy – the more save. Tiered discount based on amount purchased
17. Double Triple your money back
18. Discount
19. Sale driven by reason why (event or situation)
20. Trade-in or discount for upgrade
21. Premium
22. Upsells/Cross-sells
23. Money back guarantee plus penalty
 
 
 
Resources: Manual 1

02 – Info Marketing Research pt 2 & Marketing Concepts

Best Selling Information Products Topics 00:00
Section II: Info Marketing Concepts 02:19
Formulating the Big Idea or “Hook” 02:30
Why do you need a big idea? 02:47
5 ways to formulate the BIG Idea 03:35
#1 Give them the FISH! 03:50
#2 Make it specific 08:50
#3 Go the opposite direction 11:23
#4 Move to a new application 12:53
#5 Being First 13:57
Mind Mapping 15:58
Bonuses & Offer 21:10
Bonuses 22:09
Titles 28:46
Creation Secrets 31:02
Leverage 31:05
Info products Creation Tips 33:12
Joint Ventures 39:43
Joint Businesses Case Study #1 40:34
Joint Businesses Case Study #2 41:46
Joint Businesses Case Study #3 42:35
Keys to a successful joint venture & partnership 43:15
Splitting up the Dough 44:10
Choosing your partners 46:42
Public Domain Myths 59:05
So what exactly is Public Domain? 59:35
Public Domain Cheat Sheet 1:00:31
Finding Public Domain Info 1:01:02
Online Book Search 1:01:31
Successful Public Domain Examples 1:01:55

01 – Overview, Research, Product Awareness Continuum Scale, 47 Compelling Offers (1-10)

Intro to Copywriting (Why It’s The Single Most Important Skill) – 3:54
Research – 4:50
CopyWriters Questionnaire -14:15
Competitive ‘GAP’ Spreadsheet – 15:00
Product Awareness Continuum scale – 16:10
Compelling Offer, Hook, Or Big Idea – 23:08
47 Compelling Offers List – 26:30

• Free Information/report/starter kit, demo, etc
• Free with absolutely no strings attached
• Free Trial converts to monthly billing or payment of product after X number of days
• Free Shipping
• Hold your check
• Time Deadline
• Limited number of units available
• Bonus Overload – stacked bonuses
• Early Bird bonus tied to specific response date
• Highly-desired and must-have premium – cartoon, mousepad, coffee mug

Resources: Manual 1

Introductions & Info Marketing Research & Idea Generation – Part 1

Introductions 0:00 – 45:57
Lies and Myths About Selling Information Online 46:00
7 reasons why info products are my favorite 47:00
50,000 foot view of the business 48:21
Section 1 Info marketing Research & Idea Generation 56:04
Ideas (Inside You) 1:00:00
Ideas (Outside You) 1:03:00
Marketplace Characteristics 1:09:00
Research 1:12:00
Analyze Marketplace 1:23:00