Audios

Download all audios here. Below are the titles and timestamp descriptions of each audio.

Disc 1 – Introduction

• Introductions 0:00 – 45:57
• Lies and Myths About Selling Information Online 46:00
• 7 reasons why info products are my favorite 47:00
• 50,000 foot view of the business 48:21

Disc 2 – Section 1 Info marketing Research & Idea Generation

• Finish 50,000 foot view of the business 0:00
• Section 1 Info marketing Research & Idea Generation 4:49
• Ideas(Inside You) 9:55
• Ideas(Outside You) 11:20
• Marketplace Characteristics 17:58
• Research 21:59
• Analyze Marketplace 32:59

Disc 3 Section II: Info Marketing Concepts

• Best Selling Information Products Topics 00:00
• Section II: Info Marketing Concepts 02:19
• Formulating the Big Idea or “Hook” 02:30
• Why do you need a big idea? 02:47
• 5 ways to formulate the BIG Idea 03:35
• #1 Give them the FISH! 03:50
• #2 Make it specific 08:50

Disc 4 Packaging Information products

• Packaging Information Products 01:20
• E-books 02:22
• Viral e-books 03:07
• Membership sites 03:33
• Templates & Tools 07:13
• Audio/Video 08:27
• Directories/Databases 10:54
• Online Learning 12:24
• Software/Scripts 13:38
• eClass 24:03
• Manuals/Reports/e-Books 45:09
• Audio/Video 45:32
• Teleconferences 46:18
• Home study Course 53:03
• Why multiple modalities? 53:09
• Possible Components of Big Package 1:11:49

Disc 5 – Newsletters

• Newsletter 00:00
• Newsletter Secrets 01:16
• Special Sales 21:30
• Tools for others 25:53
• CD Roms 30:20
• Coaching/Protege 31:37
• Case Study: Internet Apprentice Program 33:00
• Flow Chart of Internet Apprentice Program 34:51
• Mastermind 40:10

Disc 6 – LIVE EVENTS (double check)

• General Discussion – Pricing, Guarantees, Little Workshops 0:00 – 23:18
• LIVE Events – Workshops 23:18
• LIVE Events – Customer Appreciation
• LIVE Events – Big Events

Disc 7 – Resell Rights, How to Price Info Products, How to get Testimonials

• Resell Rights 16:41
• What’s going on today? 22:06
• High Priced Resell Rights 26:22
• Exclusive Rights 28:20
• Pricing 39:05
• How to Price Info Products 40:24
• How to get Testimonials 57:30

Disc 8 – Section III: Info Marketing Promotion

• Section III: Info Marketing Promotion 00:00
• Traffic Online 00:08
• Pay-per-clicks 00:46
• Ezine Ads 09:11
• Organic Search 10:57
• Ezine Articles 25:30
• Ezine Article Directories 27:00
• Viral Marketing 28:00
• Getting Hundreds (even thousands) of “Salespeople” working for you 32:23
• Affiliate Software 34:12
• Important Features 36:12
• Affiliate Programs Secrets Revealed 44:47
• Affiliates are “LAZY” too 45:09
• Opening up your Affiliate Program to the World 45:29
• A Big Warning About your affiliate program 47:51
• Recruiting Top Affiliates 48:56

Disc 9 – Advanced Affiliate Links

• Advanced Affiliate Secret #1: “Dead End Links” 12:52
• “Dead End Links” 13:00
• Next Generation “Dead End Links” 14:09
• Glazer-Kennedy “Inner Circle” Affiliate Program 15:38
• Lessons After Year One 17:40
• Valentine’s Day Promo 18:20
• Advanced Affiliate Secret #2: “Naked Links” 20:43
• Advanced Affiliate Secret #3: Viral Ebooks 21:47
• Unusual (Yet High Traffic) Online Promotion Secret #1: Amazon.com 26:08
• Backdoor to Amazon.com 27.22
• Amazon.com Advantage Program 31:05
• Amazon.com Advantage Program Secrets 31:40
• Unusual (Yet High Traffic) Online Promotion Secret #2: eBay.com 35:21
• Promotion Offline 52:38
• Space Advertising 53:15
• Direct Mail 1:06:33
• Space Advertising 1:13:11

Disc 10 – Fax & Voice Broadcast

• Fax & Voice Broadcast 00:18
• Telemarketing 02:07

Disc 11 – Info Product Release

• Info Product Release 00:00
• Release #1: Doctors 00:19
• Release #2: Underground DVDs 04:28
• Adding Revenue 16:47
• Building your List 17:15
• Forced Opt-in 18:45
• Pop-ups 22:49
• Point of Transaction Additions 24:45
• Follow-up confirmation Emails 28:15
• Nut & Bolts 31:45
• Operations 31:49
• Legal 38:39
• Copyright and IP Violations 40:06
• Advanced Secret #2: Trojan Horse 42:50
• Different Format 43:45
• Sequels, Updates, Compilation, Niching & Renaming 44:03
• Good/Better/Best 45:17
• Competing Against Yourself 46:12
• ‘Godfather’ position 48:13
• Successful Product Expansion Matrix 51:59