Fred Catona
Fred Catona is known as the “Billion Dollar Man” and is the most successful marketer in history in terms of rapid value generation. It’s easy to see why when you consider his unique marketing and advertising skills which enabled him to turn two startup companies into instant billion dollar brands.
Priceline.com and FreeCreditReport.com are household names today but they were virtually unknown when they came to Fred and hired him to do their advertising and marketing. Now both are billion dollar companies, in fact, Priceline.com is valued at near $50 billion and its present shares are selling for over $1,000.
In the advertising/marketing world Fred stands alone. His one-of-a-kind approach to advertising and marketing vaulted him to a level higher than anyone before. With Priceline.comhe set the record for creating sales of $1 billion in an unbelievable 18 months and a valuation of over $20 billion in just 24 months!
In addition he holds the record for the most consumer responses of all time for a startup: 2.2 million responses in only 14 days. There are very few people who have created billion dollar brands; Fred has done so repeatedly. When it comes to advertising and marketing prowess he is second to none.
Never one to be content with the status quo, Fred continues to pioneer new, innovative ideas to expand the power and effectiveness of advertising and marketing for his clients. Fred has invented Digital Convergence Marketing ™, a proprietary system for integrating direct response with the power of brand marketing utilizing both on line and traditional mediums.
The result is red-hot brand recognition, more highly qualified leads and higher sales conversions. DCM is an ingenious advertising continuum that can generate additional, previously untapped, revenues.
When it comes to advanced, state-of-the-art advertising and marketing that withers conventional methods, Fred Catona proves why he is called the “Billion Dollar Man”.