03 – Compelling Offers List Continued (24-47)

24. Different pricing based on customer’s promise of action (i.e for testimonial or referral)
25. Different pricing based on deadlines (early bird pricing – used for seminars, etc)
26. Multiple discounts based on membership level, prior purchases, etc
27. Pay no money now – deferred payments
28. Graduated payments – ramped up payments
29. Price increase pending
30. 2 for 1 or 3 for 1
31. $1.00 Offer or 1 cent offer
32. Yes/No/Maybe
33. Introductory or Charter offer
34. Sweepstakes/Contest
35. “Beat the Clock” – 1st 100 orders @ $x, 2nd 100 orders @ $xx, etc.
36. License for multiple units
37. Customers birthday or anniversary deal
38. Special for particular niche or profession
39. Force continuity – you can’t buy ‘x’ without automatically signing up for ‘y’
40. Lifetime membership or subscription
41. Flip the offer – bonus first then main product/service as afterthought
42. Pre-sell
43. Deposit or down payment on future event or product
44. Marketing test for price reduction
45. Beta Testers Wanted
46. Funny Money
47. Advance notice

Start of questions – 27:00
Q&A Audience asking Yanik Questions

Resources: Manual 1