01 – Overview, Research, Product Awareness Continuum Scale, 47 Compelling Offers (1-10)

Intro to Copywriting (Why It’s The Single Most Important Skill) – 3:54
Research – 4:50
CopyWriters Questionnaire -14:15
Competitive ‘GAP’ Spreadsheet – 15:00
Product Awareness Continuum scale – 16:10
Compelling Offer, Hook, Or Big Idea – 23:08
47 Compelling Offers List – 26:30

• Free Information/report/starter kit, demo, etc
• Free with absolutely no strings attached
• Free Trial converts to monthly billing or payment of product after X number of days
• Free Shipping
• Hold your check
• Time Deadline
• Limited number of units available
• Bonus Overload – stacked bonuses
• Early Bird bonus tied to specific response date
• Highly-desired and must-have premium – cartoon, mousepad, coffee mug

Resources: Manual 1